Korean Retail Investors Continue to Embrace U.S.-Listed ETFs, with 21 ETFs, Among Top 50 Overseas Securities Purchased in July Korean Retail Investors Continue to Embrace U.S.-Listed ETFs, with 21 ETFs, Among Top 50 Overseas Securities Purchased in July

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Korean Retail Investors Continue to Embrace U.S.-Listed ETFs, with 21 ETFs, Among Top 50 Overseas Securities Purchased in July

August 21, 2026-ETFGI, a leading independent research and consultancy firm covering trends in the global ETFs industry, reported today that 21 of the top 50 overseas securities purchased by Korean retail investors in July 2026 were U.S.-listed ETFs.

This compares with 22 U.S.-listed ETFs among the top 50 overseas securities purchases in June, May, and April 2026, indicating continued strong investor demand for ETF products despite a modest decline in representation.

In dollar terms, Korean retail investors purchased US$12.61 billion of U.S.-listed ETFs in July 2026. While this remains a significant level of investment activity, it is below the 2025 monthly peak of US$15.85 billion recorded in October, highlighting some moderation in buying activity from record levels. (All dollar values in USD unless otherwise noted)

Highlights

Korean retail investors purchased US$12.61 billion and sold US$6.95 billion of the top overseas ETFs in July 2026.

Twenty-one of the top 50 overseas securities purchased by Korean retail investors in July were U.S.-listed ETFs.

More than half of these ETFs (11 of 21) provided leveraged or inverse exposure, highlighting investors' continued interest in tactical and high-conviction trading strategies.

The Direxion Daily Semiconductor Bull 3X Shares ETF (SOXL) was the most purchased overseas ETF, attracting US$7.87 billion in gross purchases during July.

The Direxion Daily Semiconductor Bull 3X Shares ETF (SOXL) was also the most sold overseas ETF, with US$4.08 billion in gross sales during the month.

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Source: ETFGI


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