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ETFS Physical Swiss Gold Shares (SGOL) experiences highest daily trading volume since inception

August 17, 2010--SGOL Volume: SGOL volume reached a record 1.74m shares on August 11th, 2010.
SGOL Assets under Management: Total assets for SGOL now exceed $695M as of August 13th, 2010.
ETF Securities USA LLC (ETFS) announced a record days trading volume in ETFS Physical Swiss Gold Shares (SGOL) of 1.74m shares or approx $208m in dollar value traded. 1.74m shares represents the largest one day volume since SGOL’s inception on September 9th, 2009.

ETFS Gold Trust

The objective of the ETFS Gold Trust’s (SGOL) shares reflect the performance of the price of Gold, less the Trust’s expenses. The Trust is open ended and is designed for investors who want a cost-effective (1) and convenient (2) way to invest in Gold as well as diversify their precious metal holdings. SGOL has an expense ratio of 0.39% (3) per annum.

ETFS Gold Trust (SGOL) is backed by allocated Gold bullion and stored in secure vaults in Switzerland by the Custodian, JPMorgan Chase Bank, N.A, one of the world's leading Custodians for precious metals. The Shares represent an interest in physical gold owned by the Trust. The physical gold of the Trust is subject to minimal counterparty or credit risks, which contrasts with other offerings that achieve bullion exposure through the use of derivatives.

William Rhind, Head of Sales & Marketing for ETFS Marketing LLC, commented:

“Last week’s exchange traded volume of 1.74 million shares in SGOL is a landmark event for the product. SGOL continues to appeal to investors looking for a way to gain exposure to physical gold in Switzerland”.

For more information please visit www.etfsecurities.com

Exchange-Traded Funds: US ETF Weekly Update-Morgan Stanley

August 17, 2010--Highlights
Weekly Flows: $10.3 Billion Net Outflows
ETFs Traded $306 Billion Last Week
Launches: 3 New ETFs
Claymore to Close 4 ETFs

US-Listed ETFs: Estimated Flows by Market Segment
ETFs had net cash outflows of $10.3 blnlast week, reversing 5 weeks of net inflows
Weekly net outflows were dominated by US-based ETFs; only 22% of ETFs generated net inflows last week
ETF assets stand at $811 bln; down 4% last week

13-wk flows have turned mixed
$11.9 bln net inflows into ETFs over 13 wks; Fixed Income & International -EM capture most new money

US-Listed ETFs: ETF Dollar Volume

Market share of monthly ETF volume as % of listed volume has nearly tripled over 5 yrs

US Large-Cap accounts for 46% weekly ETF volume, but only has 20% of market cap

Fixed Income accounts for only 3% weekly ETF volume, but has 17% of market cap

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FactorShares files Form S-1 with SEC-FactorShares S&P US Anti-Equity

August 17, 2010-August 17, 2010--FactorShares has filed a pre-effective amendment No.2 to Form S-1 for FactorShares S&P US Anti-Equity.

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FactorShares files Form S-1 with SEC -FactorShares S&P Crude Oil Premium

August 17, 2010--FactorShares has filed a pre-effective amendment No.2 to Form S-1 for FactorShares S&P Crude Oil Premium.

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FactorShares files Form S-1 with SEC

August 17, 2010--FactorShares has filed a pre-effective amendment No.2 to Form S-1 for FactorShares S&P Gold Premium.

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FactorShares files with the SEC

August 17, 2010--FactorShares has filed a pre-effective amendment No.2 to Form S-1 for FactorShares S&P US Equity Anti-USD.

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FactorShares files with the SEC-FactorShares S&P US Equity Premium

August 17, 2010--FactorShares has filed a pre-effective amendment No.2 to Form S-1 for
FactorShares S&P US Equity Premium-NYSE Arca Symbol: FSE

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Emerging Markets Week in Review -8/9/2010 - 8/13/2010

August 16, 2010--The Dow Jones Emerging Markets Sector Titans Composite Index declined 3.55% last week as all sectors fell on concerns of a slowing global economic recovery. Consumer Services and Goods declined the least, falling by only 0.99% and 1.69% respectively.

Both sectors continue to lead the emerging markets this year. Materials and Energy, the two worst performers in 2010, dragged the market down, losing 4.18% ad 4.38% respectively.

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ISE Recommends SEC Review of Anticompetitive and Discriminatory Fee Practices in the Options Industry

August 16, 2010--The International Securities Exchange (ISE) announced today that it has submitted a comment letter to the Securities and Exchange Commission (SEC) recommending that the SEC examine certain anticompetitive and discriminatory fee practices at three options exchanges. The letter expands upon previous comments that ISE submitted in response to the SEC’s proposed amendments to Rule 610 of Regulation NMS that would prohibit an options exchange from imposing unfairly discriminatory terms limiting access to its quotations. ISE’s new comment letter describes high fees targeted at certain market participants at the Boston Options Exchange (BOX), Chicago Board Options Exchange (CBOE), and Nasdaq OMX PHLX (PHLX) that harm retail investors by serving as a barrier to competition to interact with retail order flow.

“ISE has always been committed to fostering a fair, efficient marketplace for all types of investors. As fee schedules in the options industry grow increasingly complex, it is important for the SEC to ensure that opaque fee practices do not foster unfair discrimination among categories of market participants nor work against the robust competitive standards the Commission has set for the marketplace,” said Gary Katz, President and Chief Executive Officer of ISE. “We have identified three instances where other options exchanges are using their fee schedules to ‘stack the deck’ in favor of firms that seek to trade against their retail customer order flow and deny these investors the full benefits of market competition for their orders. As part of their ongoing review of market structure issues, we urge the SEC to examine these practices and to take the necessary actions to prevent discriminatory fees that harm retail options investors.

The discriminatory fee practices identified by ISE relate to certain fees applied to orders executed in BOX’s Price Improvement Period (PIP) and in the CBOE’s PIP-equivalent, known as the Automated Improvement Mechanism. Additionally, ISE’s comment letter examines a discriminatory fee levied by PHLX for participants seeking to interact with Facilitation Orders transacted on the exchange floor. ISE’s comment letter is available on its website.

Three dividend ETFs to fight deflation

Commentary: Biggest funds differ in style, strategy
August 16, 2010-- The subject of dividends is bubbling up again, for a couple of reasons.
First, the 15% tax rate on dividend income is due to expire at the end of this year. Unless Congress takes action, beginning in 2011 dividends will be taxed as ordinary income for the first time since 2003. Desperate for revenue, Congress seems disinclined to step in to prevent this from happening, although pointed mail from voters might help.

Second comes possibly bad news with an opportunity wrapped inside.

The specter of deflation -- broadly falling prices for goods and services -- darkens the horizon as the economic recovery struggles and sputters. Asset managers who think this is a real danger are loading up on high-quality dividend-paying stocks and bonds because the cash flow from those investments would gain purchasing power in a deflationary environment.

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CFTC Issues Letter to CME Group, Inc. Regarding ELX EFF Rule

August 16, 2010--The Commodity Futures Trading Commission (CFTC) on Friday, August 13, 2010, sent a letter to CME Group, Inc. regarding a Chicago Board of Trade (CBOT) self-certified Market Regulation Advisory Notice issued on October 19, 2009.

. In that notice, CBOT stated that its rules do not permit the execution of exchange of futures for futures (EFF) transactions. The notice was issued shortly after the CFTC approved an ELX Futures (ELX) rule authorizing participants on ELX to carry out EFF transactions. The Commission’s August 13 letter supports a previous CFTC staff letter regarding this matter.

CBOT justified its action on the grounds that, in its view, EFF transactions are not supported by CFTC precedent and are prohibited under the Commodity Exchange Act (CEA) and CFTC regulations.

The Commission has reviewed the matter and has found that ELX’s EFF transactions are not wash sales and are consistent with Commission precedent. Further, the Commission has found that ELX’s EFF transactions are neither prohibited nor mandated by Core Principle 9. Thus, ELX’s EFFs are not prohibited by the CEA or Commission regulations. The Commission also has directed staff to separately analyze whether CBOT’s October 19, 2009 notice was consistent with the requirements of CEA Core Principle 18 (antitrust considerations). In that regard, CFTC Division of Market Oversight staff simultaneously sent a separate letter to CBOT addressing the Core Principle 18 analysis. Neither the Commission nor Commission staff has made any determination regarding this analysis.

CBOE Stock Exchange (CBSX) Sets Record Daily Volume

August 13, 2010-- The CBOE Stock Exchange, LLC (CBSX) today reported that trading volume on Thursday, August 12 was a record for any day at CBSX. More than 63.7 million shares changed hands, surpassing the previous daily record of 59.8 million shares traded on July 23, 2010.

CBSX, which posted an all-time monthly high volume in July with 598.0 million shares traded, launched in 2007 as a multi-asset trading model for traders looking to reduce transaction costs and latency related to the hedging of options and futures market-making. The Chicago Board Options Exchange (CBOE) and CBSX offer fully automated executions for combined option and stock trades through a single electronic platform.

Securities Regulators Publish Updated Best Practices for Firms Serving Senior Investors

August 13, 2010-- The Securities and Exchange Commission, Financial Industry Regulatory Authority (FINRA) and North American Securities Administrators Association (NASAA) today updated a joint report that outlines practices being used by financial services firms to strengthen their policies and procedures for serving senior investors as they approach and begin retirement.

The SEC, FINRA and NASAA first published the report in 2008 to highlight proactive steps being taken by some financial services firms in serving senior customers. It was intended to assist the overall industry in enhancing compliance, supervisory and other practices related to older investors. The 2010 Addendum being released today summarizes additional practices now being used by financial services firms and securities professionals in serving senior investors.

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view the PROTECTING SENIOR INVESTORS: COMPLIANCE, SUPERVISORY AND OTHER PRACTICES USED BY FINANCIAL SERVICES FIRMS IN SERVING SENIOR INVESTORS

BATS Gets SEC Approval for 2nd Stock Exchange in U.S., Sets October Launch

August 13, 2010-BATS Global Markets, an innovative global financial markets technology company, received approval today from the U.S. Securities and Exchange Commission to operate a second equities exchange and expects to launch the market in approximately 60 days.

The new exchange is called BATS Y-Exchange, or BYX, as it will be identified on the consolidated tapes (SIPs) with the ‘Y’ identifier. BATS also operates BATS Exchange (BZX), the third-largest U.S. equities exchange that, in only four years, has captured more than 11% market share in U.S. equities.

“As we continue to Make Markets Better, we are excited to launch a second equities exchange in the U.S., one which we will differentiate from our BZX platform,” said BATS Exchange Chief Executive Joe Ratterman. “BYX will utilize the same world-class technology, customer service model and group of associates that has made BZX a success while offering more innovative solutions to members such as greater flexibility in pricing.”

To trade via BYX, current BZX members will be allowed a 90-day grace period to complete the BYX waive-in process. As with BZX, there is no membership cost at BYX. Additional BYX details, including member information is available online at www.batstrading.com/byx.

For more information, members can contact the BATS Trade Desk (tradedesk@batstrading.com) or their U.S. Sales Director.

In addition to BZX and BYX, BATS Global Markets operates BATS Options, a U.S. equity options platform launched earlier this year, and BATS Europe, a pan-European multilateral trading facility, which was launched in late 2008, and currently executes more than 5% of the overall Europe market, including 5% or more in eight major indices.

Securities Firms Elect Seven Industry Governors to FINRA Board of Governors; Approve Seven Proxy Proposals

August 13, 2010--The Financial Industry Regulatory Authority (FINRA) today announced the results of voting at its 2010 Annual Meeting. In accordance with FINRA By-Laws, firms elected seven Governors of which three will represent large firms, three will represent small firms and one will represent mid-sized firms. Results also indicate that firms supported seven non-binding proxy proposals.

FINRA conducted the 2010 Annual Meeting in Washington, DC, on August 12th. About 50 percent of the 4,698 FINRA member firms eligible to vote participated in the election.

New Governors Elected

At the meeting, securities firms elected seven Governors to FINRA's 22-member Board, which is staggered into three classes:

First Class: Richard F. Brueckner, Chairman and Chief Executive Officer, Pershing LLC and Ken Norensberg, President and Chief Executive Officer, Four Points Capital Partners LLC were elected to one-year terms representing large and small firms, respectively;

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