Americas ETP News for the Past Year
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T. Rowe Price campaign emphasizes how active exchange traded funds (ETFs) Can help investors manage market volatility
September 16, 2025-Visually engaging upside-down, multi-platform promotion encourages financial professionals to consider active ETFs when volatility flips the market
T. Rowe Price, a global asset management firm and a leader in retirement, today announced the launch of a new multi-pronged marketing campaign that leads with creatively turning a simulated news segment upside down and then right side up again, to symbolize the ability of actively managed ETFs to help investors manage ongoing market volatility.
The initiative debuts today and includes television, print, digital, social media, and physical activations.
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Source: T. Rowe Price Group
BlackRock Weighs Tokenized ETFs on Blockchain in Push Beyond Treasuries: Report
September 12, 2025-The world's largest asset manager is exploring putting exchange-traded funds on chain, sources told Bloomberg.
BlackRock is considering placing exchange-traded funds tied to stocks onto public blockchains,according to Bloomberg.
The move would follow the firm's $2.2 billion tokenized money market fund,which quickly became the largest of its kind.
Tokenized ETFs could enable faster settlement,24/7 trading,and broadened access for global investors.
BlackRock is exploring how to bring exchange-traded funds (ETFs) onto public blockchains,people familiar with the matter told Bloomberg. The sources said the asset manager is weighing tokenizing funds tied to real-world assets such as stocks,though any rollout would depend on regulatory approval.
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Source: coindesk.com
