Americas ETF News
you are currently viewing:Defiance Analytics and ExchangiFi Enter Strategic Partnership to Market 351 Exchange ETFs to AdvisorsJune 26, 2026--The partnership pairs Odyssey's advisor intent scoring with ExchangiFi's 351 exchange data, giving ETF issuers a way to reach high intent advisors for their 351 exchange ETF launches The campaign helps ETF issuers find high-intent advisors for their 351 exchange ETF launches. Odyssey is Defiance Analytics' AI driven advisor attribution platform. It scores advisor intent across many data points to show issuers which advisors are most likely to engage with their fund. Odyssey then runs the outreach through email, calls, and LinkedIn, with a dashboard that tracks every touchpoint designed to improve cold outreach success rates. Source: Defiance Analytics |
