More Record-Breaking Growth Expected as Investors Lean on ETFs to Manage Global Uncertainty: BBH 2025 Global ETF Investor Survey

March 24, 2025--The ever-increasing demand for ETFs is fueled by investor appetite for liquidity, risk management, and diverse strategies.
Brown Brothers Harriman's 12th annual Global ETF Investor Survey of institutional investors, fund managers and financial advisors identifies a paradigm shift across the ETF landscape. The report reveals that a remarkable 95% of investors intend to increase their ETF allocations over the next 12 months, an increase from 82% in last year's survey.

This sentiment portends that investors will continue to utilize the flexibility of the ETF wrapper in the face of heightened volatility, by leveraging the wide range of asset classes and strategies that are now available in ETF form.

Additionally, nearly 30% of investors plan to re-allocate from both actively-managed and index-based mutual funds to ETFs, while 33% plan to shift their passive allocation (mutual funds and ETFs) to active ETFs over the next 12 months, underscoring continuing market trends.

WEF-2024 Global Retail Investor Outlook

March 25, 2025--Key insights
Global capital markets have undergone a sustained fundamental shift, increasingly integrating individual investors into the financial ecosystem. This transformation has revolutionized how markets operate, establishing more accessible pathways for individuals to participate in spaces traditionally reserved for institutional and professional investors.

More Record-Breaking Growth Expected as Investors Lean on ETFs to Manage Global Uncertainty: BBH 2025 Global ETF Investor Survey