White-label ETF provider agreement highlights Europe challenges

November 21, 2023--HANetf and Tidal have agreed to collaborate so their respective clients can launch ETFs in the US and Europe
An innovative tie-up between Europe's dominant third-party exchange traded fund platform and a giant of the US market has been heralded as a breakthrough paving the way to greater choice for investors on both sides of the Atlantic.

However, the deal may also signal the difficulty of getting a so-called "white label" ETF business off the ground in a fragmented European market, with its multiplicity of countries, currencies, languages and regulatory regimes.