Australian ETF 'underdog' is taking on Vanguard and BlackRock

October 19, 2023--Sydney-based Betashares has recently expanded into New Zealand and the superannuation industry
Three fund firms have emerged as leaders in Australia's exchange traded fund industry, which has become one of the fastest growing in the world. Battling alongside two global ETF giants is a local "underdog" with a different origin story and challenges for ensuring longer-term growth.

Alex Vynokur, a Ukrainian national who had emigrated to Australia 15 years earlier, set up a new Sydney-based Betashares in 2009, sensing changing market trends and investor needs.